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May 11, 2021

So much is written about how important purpose is to a business especially now.  But what is purpose?  How do you become a purpose driven organization rather than just a company with a purpose statement?  Podcast alumni Katie Cronen and Sachi Pettit join Michael and Lee to talk about identifying scalable stories, getting your purpose in front of the right people, and the value of a master narrative. They use poignant examples from companies like Toyota, Airbnb, Google, and Hershey to help you find the symbols that bring your company's story to life.