When you are trying to build (or re-build) reputation, your job is
to disrupt the way people think. And to disrupt, you can’t just
speak louder, you need to speak smarter. Instincts tell us to
correct misperceptions. And our instincts are often wrong. Leaning
in to facts and data often backfires. Change the narrative and you
can change minds. Lee Carter and Michael Maslansky are joined by
Senior Vice President Katie Cronen to discuss one of the often
overlooked elements of reputation management, the effective use of
language, message, and narrative.
About the Podcast
The language experts from maslansky + partners take on the smartest, savviest, and sometimes stupidest messages in the market today. CEO Michael Maslansky and President Lee Carter bring their experience with words, communication, and behavioral science to the table — along with a colleague or two — and offer up a "lay of the language." Their insight helps make sense of business, life, and culture, and proves over and over again that It's Not What You Say, It's What They Hear.