Sep 27, 2022
You know your company or product is different. But does it sound different? Sometimes all that differentiates you from the competition is your story. The right language can change behavior, perception, and drive sales. How that story is framed matters more than you think. Using examples like “zero proof”...
Sep 20, 2022
Language changes the way we view the world, politics, business, and products. Sometimes, it's totally intentional. Sometimes, it's not. But there is no doubt that the effective use of language can drive behavior. And that's what language strategy is all about. Finding the language that changes the game. President Lee...