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HearSay

May 25, 2023

We all know it’s critical to understand your audience before creating any marketing, but how do you do it in an intellectually honest way?  How do you make sure you are truly focused on your audience as they are, not as you want them to be? In this episode of HearSay, guest Ori Ben Yishai, a partner at...


May 15, 2023

Every customer communication, no matter how small, is a moment of trust. Transactional communications—like order confirmations, account updates, or payment notices—can have an outsized effect on your brand and reputation. After all, the brand customers know is the one they experience every day. What makes good...